Angry Inuk -- Film Description:
"In her film Angry Inuk, Inuit director Alethea Arnaquq-Baril joins a new tech-savvy generation of Inuit as they campaign to challenge long-established perceptions of seal hunting. Though most commercial sealing is conducted by Inuit in the Arctic, anti-sealing activism has created a perception of the industry that denies their central role in the sealskin market. To reinsert themselves into the international discussion, these Inuit activists must inconvenience the fundraising campaigns of animal groups by using all the tricks in the social media book, and invent some of their own along the way, like 'sealfies.' [...]"
-- National Film Board of Canada

Source:
National Film Board of Canada. "NFB -- Angry Inuk" National Film Board of Canada. http://onf-nfb.gc.ca/en/our-collection/?idfilm=60706.