Canadian Women Film Directors Database
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Toying with Their Future

Directed by Claire Nadon
Canada, 1990 (documentary, 30 minutes, colour, English)
Toying with Their Future
Image: © National Film Board of Canada

Film Description:
"This half-hour film takes a critical look at the North American toy industry, focusing primarily on war games aimed at young boys and sexist dolls and games aimed at young girls. Toy designers and manufacturers describe their philosophies and their products while salespersons at toy trade shows demonstrate the marketing campaigns used in this billion-dollar industry. A discussion-starter for parents and educators, Toying with Their Future urges viewers to take a closer look at the toys we buy our children."
-- National Film Board of Canada (source)

Film Credits (partial):
Produced by: Margaret Pettigrew, Rina Fraticelli
Film Editing: Denise Beaudoin, Suzanne Allard
Music: Jean Sauvageau
Production Company: National Film Board of Canada / Office national du film du Canada
(sources)

Notes about Toying with Their Future

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