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Sexy inc. Nos enfants sous influence

Directed by Sophie Bissonnette
Canada, 2007 (documentary, 35 minutes, colour, French)
Also known as "Sexy Inc. Our Children under Influence"
Sexy inc. Nos enfants sous influence
Photo © National Film Board of Canada
Video (National Film Board of Canada)
Video (National Film Board of Canada) [French]

Film Description:
"Are children being pushed prematurely into adulthood? Sophie Bissonnette's documentary Sexy Inc. Our Children under Influence analyzes the hypersexualization of our environment and its noxious effects on young people. Psychologists, teachers and school nurses criticize the unhealthy culture surrounding our children, where marketing and advertising are targeting younger and younger audiences and bombarding them with sexual and sexist images. These stereotypes treat girls of all ages as sexual objects, and exercise a damaging effect on their identities. Because they see degrading images of sexuality on the Internet, some children confuse sexual relations with pornography. Sexy Inc. suggests various ways of countering hypersexualization and the eroticization of childhood and invites us to rally against this worrying phenomenon."
-- National Film Board of Canada (source)

Film Credits (partial):
Written by: Sophie Bissonnette
Produced by: Maryse Chapdelaine, Patricia Bergeron, Yves Bisaillon
Participants: Francine Duquet, Lilia Goldfarb, Sharon Lamb, Josée Anctil, Charlotte Bissonnette-Reichhold, Pierre Bellemo, Ghislaine Cloutier, Daniel Coulombe, Martine Dozois, Marlen Laverde, Kelly Martin, Chantal Séguin, Colleen Thorpe, Dominique Toussaint
Cinematography: Eve Lamont
Film Editing: Dominique Sicotte
Music: Daniel Toussaint
Production Company: Office national du film du Canada / National Film Board of Canada
(sources)

Quote by the Director [in French]

"L'idée du film [Sexy inc. Nos enfants sous influence] est de créer un dialogue pour qu'on puisse réagir au phénomène. On peut aussi décider de ne pas acheter les produits qui utilisent ces images. Cette question est une sorte de boîte de Pandore parce qu'elle pose beaucoup de questions sur les valeurs de notre société et le rôle des adultes. Il faut que l'on réoccupe l'espace intime de nos enfants."
-- Sophie Bissonnette (source)

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