Description du film [en anglais] :
« In the dramatic campaign for Cola consumers, the stakes are not the taste buds, but the hearts, souls and identities of nations. [Irene Lilienheim] Angelico looks at Coca Cola's marketing techniques through a wealth of historical archives, advertising old and new, interviews with former Coke and Pepsi employees, and footage from seven countries. Her straightshooting picture of the corporation asks how Coke, especially in its rivalry with Pepsi, has ceased to be a drink and become an icon of the American Dream. 'Just as Coke is free to pump millions into its astoundingly shrewd and influential ad campaigns, we ultimately become better consumers if programs like The Cola Conquest make us realize exactly what's been done to subtly affect our behavior.' - Henry Mietkiewicz, Toronto Star »
-- Hot Docs Canadian International Documentary Festival
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